'She Slayed: A Drag Murder Mystery' - Digital Designer
'She Slayed: A Drag Murder Mystery' - Digital Designer
December 2023 - April 2024 | November 2024 - February 2025
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"A [Drag] House divided against itself cannot stand!" Abraham Lincoln, 1856 (kinda)
Tensions mount during a diva-themed drag show, culminating in a fierce murder! While waiting for the police, the night is swiftly transformed into a whodunnit! Can you figure out who slayed?"
She Slayed: A Drag Murder Mystery is a comedy, murder-mystery theatrical show produced by Nicholas ‘Vic’ Reynolds. The show was created for the Melbourne International Comedy Festival 2024 and sold out seven performances.
I designed various digital and print assets, including posters, social media tiles & brochures.
Support the Production Team
Ticket Page | Instagram Page| Director's Instagram
2024 Season
2024 Season
This poster was a parody of the film poster of The Usual Suspects (1995)
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A Mockup | This was a concept for the initial 'casting' posters. The Producer needed the actor to be more prominent in the final version.
We initially considered using 3D models to build the poster. We decided against it as it too greatly resembled a diorama.
We bounced around ideas on how to present didactic text. We ultimately agreed on something simpler.
Backgrounds of various digital assets use a police line-up unifying them with performances hero poster, itself a parody of the The Usual Suspects (1995)
Above is a Social Media tile advertising the official Instagram Page. The framing device is that the Instagram page is evidence from a crime scene, hinting at the performance's content.
A Social Media Tile created to advertise the show's sponsors. Note the vanity mirror.
Assets created for the show evoke the productions vaudeville & mystery dressing. These assets do not reference the narrative beyond its aesthetics.
2025 Season
2025 Season
The new promotion material for the 2025 season takes inspiration from 'terrible and tired' horror movie franchises, such as 'Friday the 13th Part VIII: Jason Takes Manhattan.'
(Above) A group of promotional images inspired by the pop-art movement, notably Andy Warhol. The vivid colours associated with Pop Art were appropriately camp for a drag queen murder mystery.
(Above) Promotional Material to shoutout the shows composer, Tom Godbert.
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